Ubisoft CEO blames Star Wars Brand for Star Wars: Outlaws underperformance (1 Viewer)

[Matthew]

Ubisoft Boss Reveals Who He Blames For Star Wars Outlaws’ Failure

Maybe the Force just isn't all that strong right now?

www.thegamer.com

"Outlaws was released at a time when the brand that it belonged to was in a bit of choppy waters." -Yves Guillemot

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While I think Star Wars: Outlaws is underrated, I think this it's pretty asinine to blame the brand for Outlaws under performance. I won't disagree that Star Wars fans can be toxic, but Star Wars Jedi: Fallen Order and Survivors did well because they were great games. Outlaws had a problematic launch with a mixed game play response, particularly toward its stealth mode. They improved the game with patches and I think it's terrific now, but at launch it had problems.

 

[Kennysplash]

What can the brand do about the game's quality and technical issues? Just weeks after it was released the game required significant polishing and debugging. They should address the root cause and leave the branding team.