Subnautica 2 Publisher Kraftom Commits to Being an 'AI-First' Company (1 Viewer)

[Matthew]

Subnautica 2 Publisher Commits to Being an 'AI-First' Company

Subnautica 2 publisher Krafton has just announced a drastic change for its workers and business model, becoming an 'AI-First' company.

gamerant.com

Krafton, the publisher behind the upcoming Subnautica 2, PUBG, and inZoi has just announced its intentions to become an 'AI-First' company, a move that will see significant changes to its internal operations. AI is an incredibly divisive subject in every industry right now, but that's especially the case in the realm of video game development, where its uses both behind and in front of the scenes continue to make headlines.

Click to shrink...

With that lawsuit still in the air, Krafton finds itself in troubled waters once again, this time regarding an announcement the publisher has just made regarding the company's use of AI. In a live talk delivered by Krafton CEO Kim Chang-han titled "Transition to an AI First Company: The Future of Work, Company, and Individual," Krafton announced sweeping changes coming in the immediate future.

According to Kim Chang-han, starting from today, "Krafton will automate work centered on Agentic AI and fully implement an AI-centered management system." Essentially, Krafton plans to utilize AI to solve "complex problems" and increase "company-wide productivity."

Click to shrink...

크래프톤, ‘AI First’ 기업 전환 선언… 1,000억 원 이상 투자 단행 | KRAFTON

www.krafton.com

I'm not naive enough to believe most companies are not implementing AI in some form or manner, but man I don't want AI making our video games. Krafton is not having a good PR year with this and especially the Subnautica lawsuit. I will refuse to buy video games that are mode mostly with AI. It's essentially stealing work from artists and keeping them out of a job.

Here's an excerpt from their press announcement translated in English:

The HR system and the organization management system will also be revamped for the internalization of the company of AI First. The relevant systems and programs will be established, and the existing policies will be rearranged to the center of AI. The implementation strategy is based on three pillars of establishing AI First culture, reforming the way of working, and providing new opportunities for growth.

Click to shrink...

That almost seems scarier. HR run by AI? Sounds like a total nightmare.